BTS: How Kpop is reinventing fan engagement through their merch game

In high school, people knew me as the go to person to talk about anything pop culture. I was that kid that went through every phase you can imagine, fashion-wise and music-wise, trying to find myself.

What role does social media play in driving fan engagement with BTS' music and victories on stage? - Quora

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BTS: How Kpop is reinventing fan engagement through their merch game

BTS and the Future of the Fan Economy

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BTS and the Future of the Fan Economy