Hello Kitty at 40: The cat that conquered the world

As the feline turns 40 she’s more powerful than ever. But how did she become a brand worth $7bn? Michael Fitzpatrick reports.

9 Lives And Counting: Hello Kitty Turns 40

Hello Kitty at 40: The cat that conquered the world - BBC Culture

9 Lives And Counting: Hello Kitty Turns 40

Hello Kitty at 40: The cat that conquered the world

The World's First-Ever Hello Kitty Convention: Super Cute, Super Profitable

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Hello Kitty designer defends cute character as cat turns 40

Hello Kitty at 40: The cat that conquered the world

Happy 40th birthday, Hello Kitty! Here's how local fans are celebrating – Orange County Register

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BEMS HELLO KITTY - Light-Up Figure - 16 inch

Hello Kitty turns 40, draws 25,000 fans to convention

Hello Kitty at 40: The cat that conquered the world

9 Lives And Counting: Hello Kitty Turns 40