ProspectorNow First new M&M character in decade provides flavorless entertainment

In a year with the launch of BeReal, Lea Michele making an unexpected resurgence on our Twitter feeds and Tom Brady “retiring” (and unretiring), I’m pretty confident that M&M rebranding didn’t make most people’s 2022 bingo card.  But here we are. With not one M&M rebranding, but two.  On Jan. 20, the original six M&Ms

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FREE gifts & price promise M&M's introduces Purple, the first new character in a decade - Marketing Beat, m&m characters

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The Making of the M&M's Characters, Advertising's Classic Comedic Ensemble

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M&M has created a new character for the first time in 10 years