HBO MAX Becoming MAX is a Branding Blunder Beyond Belief

I would love to have been in the pitch meeting where the execs at Warner Bros Studios were "sold" on the idea of dumping the iconic HBO branding in favor of Max (yes, the

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Max Apologizes for Turning Scorsese—And Every Other Director—Into a Content 'Creator

Max streaming platform is fixing its 'disrespectful' creator credits - The Verge

HBO and Warner Bros. Discovery to Rebrand Streaming Service as Max - Bloomberg

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HBO MAX Becoming MAX is a Branding Blunder Beyond Belief

HBO Max Trollbäck+Company

All 10 TOS And TNG Star Trek Movies Exit Paramount+ For Max And HBO (Again) –

HBO MAX Becoming MAX is a Branding Blunder Beyond Belief

Can HBO Max Rebrand Avoid Becoming Internet Roadkill? - Bloomberg

Failure to the Max: Lessons from HBO's Big Rebrand

Everything you need to know about HBO Max becoming Max

HBO MAX Becoming MAX is a Branding Blunder Beyond Belief

Annabelle Kayye on LinkedIn: HBO MAX Becoming MAX is a Branding Blunder Beyond Belief