Why Kellogg's Pop-Tarts are more popular than ever

Almost 60 years after being invented, Pop-Tarts are still ubiquitous in American society. In 2022, Americans consumed three billion of them, totaling almost $1 billion in sales for developer Kellanova, formerly known as Kellogg's, which split into two public companies, one for snacks and W.K. Kellogg Co. for cereal. Pop-Tarts is Kellanova's third best-performing snack and the one it chose to feature in its sponsored December 2023 college bowl game that was renamed the Pop-Tarts Bowl.
Almost 60 years after being invented, Pop-Tarts are still ubiquitous in American society. In 2022, Americans consumed three billion of them, totaling almost $1 billion in sales for developer Kellanova, formerly known as Kellogg's, which split into two public companies, one for snacks and W.K. Kellogg Co. for cereal. Pop-Tarts is Kellanova's third best-performing snack and the one it chose to feature in its sponsored December 2023 college bowl game that was renamed the Pop-Tarts Bowl.

3 Ways to Prepare a Pop Tart - wikiHow

13 Things You Never Knew About Pop-Tarts

homemade pop tarts – smitten kitchen

Is a Peanut-Butter Pop-Tart an Innovation? - WSJ

Pop-Tarts Just Released Its Most Nostalgic Product Yet

Pop-tarts frosted chocolate chip toaster pastries are a delicious treat to look forward to. Jump-start your day with a chocolate-flavoured centre

Pop Tarts Kellogg's Pop Tarts (Chocolate Chip, 384)

REVIEW (x2): Kellogg's Gone Nutty! Pop Tarts - Junk Banter

Why America will never give up on Kellogg's Pop-Tarts

Invented in the 1960s, Kellogg's Pop Tarts toaster pastries are

Kellogg's Pop Tarts - Frosted - Hot Fudge Sundae Flavour, 8 Counts

Pop-Tarts Breakfast Toaster Pastries, Unfrosted India