The Psychology of Persuasion

The best summary of Robert Cialidini's Influence: The Psychology of Persuasion —the best-selling book on the psychology of persuasion ever.

Influence, the classic book on persuasion, explains the psychology of why people say yes—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.

Influence: The Psychology of Persuasion [Book]

Robert Cialdini's Influence: The Psychology of Persuasion Summary on Apple Books

Book Review: “Influence: The Psychology of Persuasion” by Robert B. Cialdini – Justin Zhuo Yan Hé

Influence - The Psychology of Persuasion

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