The IKEA Effect: Understanding the Psychological Phenomenon of Ownership and Attachment

The IKEA Effect, coined by researchers Norton, Mochon, and Ariely in 2012, refers to the tendency for individuals to overvalue and develop a stronger attachment to products they have played a direct role in creating or assembling. This effect has been widely observed and studied across various conte

The IKEA Effect and the Power of Laboring

IKEA Effect: How Online Customization Adds Value

How to win more sales the IKEA effect way

PDF) Exploring IKEA effect in self-expressive mass customization: underlying mechanism and boundary conditions

Endowment effect - Wikipedia

The IKEA Effect The Real Reason You Love Their Furniture

Leveraging the IKEA effect to create high-performance teams

What is the IKEA Effect?

What is the IKEA Effect?

The Endowment Effect: Why ownership makes you overvalue your things - Kent Hendricks

The IKEA Effect