Why I upgraded to Sony A7IV: 5 reasons

Way improved focus, unlimited shooting and better color

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Why I upgraded to Sony A7IV: 5 reasons

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WHY UPGRADE from Sony A7III to A7IV?

Prepare to be inspired. The Sony Alpha 7 IV Mirrorless Camera's true-to-life resolution and remarkable AI-powered autofocus complement a range of world-class features at the cutting edge of imaging technology. Go beyond basic with 33-Megapixel full-frame sensor for outstanding still image and 4K11 movie quality. The full-frame 33MP Exmor R back-illuminated CMOS sensor delivers outstanding speed and superb image quality.

Sony Alpha A7 IV Mirrorless Camera Body

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Why I upgraded to Sony A7IV: 5 reasons