Ruby Chocolate: where did this member of the family come from?

Where did Ruby chocolate come from, and how did that new pink addition to the chocolate industry gain popularity so quickly?

The New Addition to the Chocolate Family and Where to Find It for Valentine's Day

And RUBY Makes Four - A New Flavor and Color Join the Chocolate Family

Ruby chocolate expands into baked foods

Ruby Chocolate Cake – Flour Baby Bakery

The ruby chocolate Kit Kat isn't a delicious candy bar—it's just good marketing

RUBY BY QUELLA FAMILY – MEC3 – AlBabtain Food

PC Ruby Cocoa Bean Bar

Is Ruby Chocolate any good? - Quora

What Is Ruby Chocolate?, FN Dish - Behind-the-Scenes, Food Trends, and Best Recipes : Food Network