New water bottle, air up, launches in the UK that makes you think

What is retronasal smell? Studies have shown that up to 80% of the flavour we perceive comes from smell, not taste, which is why the smell of food is so linked to appetite and why people hold their nose when they eat or drink something unpleasant. When we eat or drink, flavour filled air rises […]

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New water bottle, air up, launches in the UK that makes you think, airup

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