What I learned from reading Influence: The Psychology of Persuasion by Robert Cialdini

Summary Influence: The Psychology of Persuasion by Robert Cialdini is a towering classic of marketing and psychology. Cialdini shows us humans are wired for mental shortcuts in reasoning.

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Book Summary: Influence by Robert Cialdini

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What I learned from reading Influence: The Psychology of Persuasion by Robert Cialdini